It will integrate with the social media platform and allow freelancers to build and send creative mailers.
According to an article by The Times, Facebook is working on a new newsletter tool. The idea is that the tool will integrate with the social media platform and allow freelancers to build and send out digital mailers. This is apparently part of Facebook’s commitment to supporting journalism. Substack is the leading company when it comes to newsletter platforms, and Facebook’s version might be very similar. It is expected that writers will have the option of either charging readers to join their lists or to have them join for free. The real difference is that writers can use their Facebook pages to grow their subscribers. The Times indicated that the new platform could be available within the next 6 months.