The co-founder of Superdry, James Holder, has launched a new brand called Trench London. This new brand will focus on creating stylish outerwear like trench coats, bomber jackets and Harrington jackets. Trench London’s clothes are made from premium materials like 100% cotton gabardine and Italian leather. Prices range from £400 (R7 262) for a Harrington jacket to £1,000 (R18 157) for a leather jacket.